Tag: Natural Products Expo East
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How to Sell to Grocery Giants Wal-Mart and Whole Foods Market
How did a squeezable fruit pouch maker land its products on the shelves of 18,000 stores in just two years’ time? Here’s a hint: marketing was a key ingredient. It all started in 2006 when Fabian Milon couldn’t find squeezable fruit pouches — a popular and healthy snack in his native France — anywhere in…
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Commentary on Marketing Initiative at Natural Products Expo East
In this interview conducted by Heather Smith of New Hope Media, I weigh in on Barlean’s Organic Oils‘ “Ideal Omega test kit,” which was developed in cooperation with Stirling University. The kit, which will be be available to consumers sometime in 2012, reveals the exact ratio of Omega-3 to Omega-6 fatty acids in your body.…