Tag: Online Advertising
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Is the End Near for Traditional Advertising?
The demise of in-your-face marketing and advertising is close at hand, to be replaced by what Facebook’s Paul Adams terms a form of advertising that depends on “many lightweight interactions over time.” Adams is Facebook’s Global Brand Experience Manager, a job that allows him to spend the balance of his day researching and designing better…
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How Facebook’s ‘Offers’ and ‘Reach Generator’ Can Deliver More for Less
All anyone seems to be talking about these days is how much they dislike Timeline, Facebook’s new user interface for business and brand Pages. Fortunately, the social networking giant also offered a couple of new advertising options that might just ease the tension surrounding the new look and feel. During Facebook’s Marketing Conference in New York…
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AdWords Express Takes Pain Out of Local Online Advertising
Google released a new version of AdWords this week with the intent of making setting up and managing a local online advertising campaigns easy and stress free. And from what I’ve seen so far, AdWords Express is not only simple to use, but it’s an ideal interface for local businesses with no prior online advertising experience. AdWords…
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Gentle Reminders: Retargeting can lead to increased conversions and turn abandoned site visits into sales
Online shoppers are fickle. Nearly anything can prompt them to abandon their shopping carts–sticker shock from shipping and handling fees, second thoughts about spending the money, an inkling that they can find a product cheaper elsewhere or simply a desire to sleep on it. Whatever the reason, you no longer need to sit back and…
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‘Do Not Track’ Legislation Could Impact Your Business
Members of Congress are expected to introduce privacy bills this week that would require the Federal Trade Commission (FTC) to initiate a Do Not Track registry for online advertisers. Such legislation could ultimately have an effect on entrepreneurs and businesses of all sizes that rely on certain types of online marketing — especially retargeting (also…
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Benchmarking Facebook Ads
If you’ve been sinking a portion of your marketing dollars into Facebook advertising the past year or so, you might be wondering how that online advertising is paying off for you. And with Facebook ads expected to pull in more than $2 billion from U.S. advertisers and $4 billion worldwide this year, you shouldn’t feel…
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Nielsen Wants to Take the Mystery out of Measuring Online Advertising
What do you say when someone asks how your online advertising is performing? It’s a good question, but the answer can be nebulous because measuring ad results online is a difficult proposition. It’s difficult to decipher what the metrics really mean and it’s difficult to compare your results with another media. And then there’s the…