Tag: Research
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Smartphones Become the Go-To Tool for Shoppers
Smartphones are giving new meaning to the term comparison shopping. Whether they’re seeking lower prices or better terms on an item they see on a store shelf, consumers are quickly learning that their smartphone can be used for more industrious tasks than playing Words With Friends or snapping and posting photos on Facebook. Last year,…
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Understanding the Value of a Facebook Fan
If you’re like most of the marketers or business owners I talk with these days, you’re wondering what exactly are the benefits of Facebook fans (i.e., “Likes”) to your brand. Also, how much more likely are they to do business with you than those who don’t “like” you on Facebook? Those who profess to be…
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More Small Businesses Extol the Benefits of Social Media
The vast majority of small-business owners are discovering that social media doesn’t have to be painful. And as a result, those entrepreneurs who are choosing to take advantage of social channels say they’re reaping huge rewards besides being able to commune with customers, according to a new report. The Fall 2011 Attitudes and Outlook Survey from…
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Social Marketing Is Best Served on a Combo Plate
If you’re accountable for the dollars your company spends on social media-related marketing and you’re looking for evidence that socially engineered content and engagement marketing lifts sales, here’s some good news. A just-released study shows that consumers — patrons of five fast-food franchises in this case — are much more likely to pull out their wallets and…
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To Find Local Customers, Use Local Resources
For business owners, it’s likely well-known that understanding how your customers consume news and information can help you target your marketing efforts to better reach them. So here’s a question: Do you know what resources your customers rely on for local news? Your first stab at an answer might be that older folks turn on…
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Why Customers Unsubscribe, Unlike and Unfollow You
There you are, busily marketing your business or brand through social networking and suddenly you’re experiencing a rash of unsubscribes, unfans, unlikes or unfollows on your email, Facebook or Twitter accounts. What’s going on here? It’s like that old Righteous Brothers hit, “You’ve Lost That Loving Feeling.” Only this time around it’s not a mid-60s…
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Benchmarking Facebook Ads
If you’ve been sinking a portion of your marketing dollars into Facebook advertising the past year or so, you might be wondering how that online advertising is paying off for you. And with Facebook ads expected to pull in more than $2 billion from U.S. advertisers and $4 billion worldwide this year, you shouldn’t feel…
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Tweet This: Only 8 Percent of You Are Even Using Twitter
Have you ever been an observer or an unwilling participant in an event — or even an entire era — that left you asking yourself, “What am I missing here?” Disco immediately comes to mind. For kids growing up in the late ’90s, maybe it was the Giga Pet craze. And whomever it was who…
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How The Fortune 500 Uses Social Media
Just out from the Center for Marketing Research at the University of Massachusetts Dartmouth is a study targeting the use of social media by America’s largest companies — the Fortune 500. In particular, the research examines what the big boys are doing when it comes to using blogs, Twitter and Facebook. And the results show…
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Use of Geosocial Services is Underwhelming — for Now
Based on a Pew Internet survey released this morning, only 4 percent of American adults who go online on a regular basis are using any form of geosocial or location-based services like Foursquare. And on any given day, only 1 percent of internet users are taking advantage of these services. To complete the survey, Pew…