Tag: Sales Leads

  • How Do Your Sales Leads Measure Up?

    Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model. Your online marketing efforts may be helping you rack up a lot of leads–but how do you know if all that work is bringing in the right kind of potential customers? For that, you need a lead-scoring…

  • Six Tips to Kick-Start Your Lead Scoring

    As entrepreneurs, it’s fair to say that many of us are fledglings when it comes to prioritizing prospects and scoring leads. We know, for instance, that collecting data from those who make inquiries about our products or services allows us to focus our attention on those prospects that are more likely to become customers. But actually…