Tag: SEO
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What Google’s New Stance on Copyright Infringement Means to Your Business
Google currently accounts for over 66 percent of all online searches in the U.S. With this kind of market prominence, business owners should keep an eye on the slew of recent changes that Google has made to its search algorithm, especially one that may have serious implications for business search results. Google is now taking…
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Understanding Google’s New Page Layout Algorithm
Google issued a new warning to webmasters that it is updating its algorithms again, this time targeting websites that choose to display ads that run above the fold — that is, the section of a webpage visible without scrolling. And before you start griping that Google just won’t leave well enough alone, this change is…
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Here’s Looking at You
Search for just about any topic using any search engine and you are likely to see a hodgepodge of links for information, news, video, images and even blog posts. That’s because search engines strive to provide blended search results. To ensure that images are included in the results, search engines give them preferential treatment. Because…
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Coolness Has its Price
There’s no doubt about it: Websites designed in Flash are cool. They’re animated, interactive, multimedia eye candy. You see it, and you want it. Unfortunately, coolness has a price, and if a web designer sells you on Flash, you will be paying that price from Day One and for every second your site is live.…
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10 Ways a Facebook Fan Page Helps Your Business
Facebook is a social network, not a shopping network, so why should any business spend resources establishing and maintaining a Fan Page on Facebook? (A Fan Page, by the way, is a profile for a business or organization rather than for an individual.) Because even if members have no intention of buying anything on Facebook,…