Tag: Social Media Statistics
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Understanding the Value of a Facebook Fan
If you’re like most of the marketers or business owners I talk with these days, you’re wondering what exactly are the benefits of Facebook fans (i.e., “Likes”) to your brand. Also, how much more likely are they to do business with you than those who don’t “like” you on Facebook? Those who profess to be…
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Measuring Offline Vs. Online Word-of-Mouth Marketing
The now commonly held notion that social media-related marketing is a requirement for business success may not carry as much water as once thought. Despite all the technological advances in recent years, especially in the realm of social media, a recent study suggests that the vast majority of public discussion about products, brands and services…
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More Small Businesses Extol the Benefits of Social Media
The vast majority of small-business owners are discovering that social media doesn’t have to be painful. And as a result, those entrepreneurs who are choosing to take advantage of social channels say they’re reaping huge rewards besides being able to commune with customers, according to a new report. The Fall 2011 Attitudes and Outlook Survey from…
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Why Big Corporations Are Putting the Brakes on Social Media
When it comes to the care and tending of corporate blogs, Twitter accounts and Facebook pages, a new study suggests big business social media may be suffering from neglect. In recent report by the Center for Marketing Research at the University of Massachusetts Dartmouth social media use among America’s largest companies is losing steam. Specifically, less…
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A Profile of the Active Social Networker
This isn’t an episode of Criminal Minds, but if you were conducting an indepth investigative analysis where you were asked to present a profile of the “suspect” most likely to visit social networking sites and blogs, here’s what you’d come up with: Our most active social networker/reader of blogs is a woman between the ages…
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Can a Tweet Button Drive More Traffic to Your Web Page?
Since Twitter changed the face of communications, business owners have increasingly wondered: If I tweet it, will they come? In the big screen adaptation of William Patrick Kinsella’s short story, Shoeless Joe, the main protagonist — an Iowa farmer played by Kevin Costner — hears a voice in his head that says, “If you build…
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Who Checks Your Company’s Social Media Profile?
Social Media isn’t just for teenagers and techies anymore. Adults have long used social media sties like Facebook, LinkedIn and Twitter. But the number of adult Internet users who now claim they use those and other social networking sites has more than doubled since 2008, according to a new report released late last week. For…
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The Fallacy Behind ‘Facebook Fatigue’
You can call it “Facebook Apathy” or “Facebook Funk,” but “Facebook Fatigue” it isn’t. The term “Facebook Fatigue” has wriggled its way into the business lexicon — most recently, in a pair of reports claiming there is flagging support for social media sites among users. The notion is that people are bored with Facebook and…
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Facebook Posting Techniques that Really Work
There’s a fine line between a scientific approach to marketing on Facebook and a haphazard shotgun approach. For those of you who prefer not to “point and shoot,” a new study from a San Francisco-based social media strategy firm offers an in-depth analysis of the top 20,000 Facebook Pages and up to a quarter million…
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Why We’re Still Lost In Geolocation
Business owners who anticipate that geosocial services like Facebook Places, Google Latitude, Foursquare, SCVNGR, and Gowalla will be the next best way to reach new customers may be waiting a while longer yet. Geosocial, or geolocation, services — which allow their users to send short messages online or by text to update friends on their…
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Why You Should Optimize Your Social Media Presence
When it comes to landing a top spot in search engine results, the world’s leading 200 consumer brands can’t be beat. But within the search pages on social media sites, a study out this week shows that the biggest brands often barely register. Nearly 100 percent of top 200 Fortune 500 brands are either at…
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Brands Failing to Leverage Facebook to Boost Search Results
Nearly every single one of the world’s 200 leading consumer brands does a great job of maintaining a top or near-top ranking in search results for their brand’s name. But a study released this week shows that those same brands slack off considerably when it comes to having their Facebook Page represented in the top…
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How Marketers Use Social Media
If you’re not only the CEO, but also the CMO of your company, you may be wondering if all of your social media efforts are panning out. According to a new report, you’re not alone. While 90 percent of marketers now say that social media-related marketing is important for their business, nearly 25 percent are…
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Because 20,000 Users Produce 50 Percent of all Tweets
You’ve heard the idiom about the squeaky wheel getting the grease. It turns out the most frequent squawkers on Twitter — while small in number — generate the most tweets, according to research presented this week at the 20th annual International World Wide Web Conference in Hyderabad, India. The 10-page study, called Who Says What to Whom on…
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Why Customers Unsubscribe, Unlike and Unfollow You
There you are, busily marketing your business or brand through social networking and suddenly you’re experiencing a rash of unsubscribes, unfans, unlikes or unfollows on your email, Facebook or Twitter accounts. What’s going on here? It’s like that old Righteous Brothers hit, “You’ve Lost That Loving Feeling.” Only this time around it’s not a mid-60s…
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What’s in a Word? Plenty When It Comes to Facebook Status Updates
Words are powerful things and Facebook status updates can prove to be equally powerful tools for those of us who use social media to promote our businesses. Because a major focus of social media-related marketing is on creating content that attracts attention and encourages readers to share with their own networks, our choice of words…
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Social Networking Picks Up Steam on a Global Level
It should come as no surprise that social networking has rocketed in the United States — the country where it all began (thanks, eBay). What is surprising to some, however, is how widespread the use of social networking sites and platforms has become on a global scale. Did you know, for instance, that of Facebook’s…
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Tweet This: Only 8 Percent of You Are Even Using Twitter
Have you ever been an observer or an unwilling participant in an event — or even an entire era — that left you asking yourself, “What am I missing here?” Disco immediately comes to mind. For kids growing up in the late ’90s, maybe it was the Giga Pet craze. And whomever it was who…
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How The Fortune 500 Uses Social Media
Just out from the Center for Marketing Research at the University of Massachusetts Dartmouth is a study targeting the use of social media by America’s largest companies — the Fortune 500. In particular, the research examines what the big boys are doing when it comes to using blogs, Twitter and Facebook. And the results show…
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Use of Geosocial Services is Underwhelming — for Now
Based on a Pew Internet survey released this morning, only 4 percent of American adults who go online on a regular basis are using any form of geosocial or location-based services like Foursquare. And on any given day, only 1 percent of internet users are taking advantage of these services. To complete the survey, Pew…