Tag: Tips
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Why and How to Build Customer Relationships with Website Comments
Facebook and Twitter have lulled many businesses into thinking that blogging and posting content on social venues are the only means of stimulating dialogue on the web. But many businesses have substantial amounts of content on static web pages–from product and service descriptions to “about the staff” pages and photographs–that can be turned into customer…
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Reid Hoffman’s 10 Rules for Entrepreneurial Success
LinkedIn co-founder and angel investor Reid Hoffman says now’s the time for bold entrepreneurship. Current economic conditions offer an ideal environment for startups, he says, because you have more time to get a new venture off the ground before the competition catches on. At last week’s the South by Southwest Interactive conference in Austin, Texas,…
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Why Customers Unsubscribe, Unlike and Unfollow You
There you are, busily marketing your business or brand through social networking and suddenly you’re experiencing a rash of unsubscribes, unfans, unlikes or unfollows on your email, Facebook or Twitter accounts. What’s going on here? It’s like that old Righteous Brothers hit, “You’ve Lost That Loving Feeling.” Only this time around it’s not a mid-60s…
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Benchmarking Facebook Ads
If you’ve been sinking a portion of your marketing dollars into Facebook advertising the past year or so, you might be wondering how that online advertising is paying off for you. And with Facebook ads expected to pull in more than $2 billion from U.S. advertisers and $4 billion worldwide this year, you shouldn’t feel…
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8 Social Media Outsourcing Do’s and Don’ts
You can find plenty of arguments for and against outsourcing the management of your company’s social media initiatives. From ghosting your company’s blog entries, Facebook status updates and tweets to monitoring and mining platforms for inappropriate content and customer insight, some companies just find it easier to pass these responsibilities to a third-party provider. Whether…
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Understanding the Small Business Cloud
As Entrepreneurs, we’re increasingly hearing that cloud computing can benefit our businesses; but what is the “cloud” and how exactly does it work? The fact is that you’ve probably been using cloud computing for years, perhaps without realizing it. If you have a Hotmail email account, use Facebook, or do your banking online, you’re utilizing…
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Tips and Tools for Small Businesses: SBA and Zions Bank Working Together
[mb] Insert first paragraph here… [/mb] Download the PDF…