Tag: Usability Testing
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The Usability Factor: Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here’s how to measure them
The internet continues to evolve and advance, and so do users’ expectations. Every time one of your customers or prospects visits Facebook.com, ESPN.com or any other well-conceived, navigable website, the pressure increases for your company to offer a similarly engaging and easy-to-use site. Fail to deliver the expected user experience and you may lose customers.…