Tag: Video
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How To Shoot Great Videos for Your Business
I was recently talking with the owner of a popular Southern California-based chain of restaurants about his online marketing efforts. While his four restaurants have garnered more than a combined 100,000 followers on Facebook, Twitter, Pinterest and Instagram, he has yet to venture onto YouTube. Ironically, that’s where many of his customers have posted videos…
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Video and Social Media Strategy
In this segment from BlogWorld 2011 in Los Angeles, I answer questions about video and the role that a business-aligned communication strategy should play in a business or brand’s social media-related efforts (interviewed conducted by Mark Yoshimoto of .TV). http://youtu.be/Qf2mSe-tDgE
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Commentary on Marketing Initiative at Natural Products Expo East
In this interview conducted by Heather Smith of New Hope Media, I weigh in on Barlean’s Organic Oils‘ “Ideal Omega test kit,” which was developed in cooperation with Stirling University. The kit, which will be be available to consumers sometime in 2012, reveals the exact ratio of Omega-3 to Omega-6 fatty acids in your body.…
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Affordable Video Hosting for Small Businesses
Entrepreneurs and small-business owners often think that incorporating video into their marketing or communication plan — let alone configuring a website for video — is costly, complicated and beyond reach. With the launch this week of Vimeo PRO from Vimeo, nothing could be further from the truth. Online video is expected to account for half…
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Is Your Business Ready for Video?
If the findings of a recent report are any indication, you should be slapping pancake makeup on your business and telling the director that you’re ready for your close-up. The survey, from the Pew Internet & American Life Project, shows that 71 percent of U.S. adults who use the Internet have used video-sharing sites such…
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How to Play a Segment of an Embedded YouTube Video
On the web, you have about two seconds to engage any given visitor, so getting right to the point is crucial. One way to accomplish this is to skip the excess footage at the beginning of an embedded YouTube video to start with the most relevant “scene.” Here’s how it’s done: Pull up the video…
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Video SEO for Your Website: Optimize your site’s search engine ranking with video
Because video has become the new darling of search engines, many startups are rushing to create and post video on their websites. Just run a Google or Bing search on any topic, and links to video clips pop up right on page one. The reason for this is that search engines are tripping over themselves…
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Optimizing Video for Search Engine Rank
Piggybacking off my February 2010 Entrepreneur magazine column (“Video SEO for Your Website“), a reader in New York City wants to know exactly how to optimize the video on his company’s website. From Bob Bello, Founder and President of CiscoKits.com: “I would like to improve and make sure the videos I am putting on my…