Mikal E. Belicove

Tag: Website Development

  • How to Find Beta Testers

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    Let’s suppose for a moment that you’ve developed a new app, Web game or niche social network. But before you release your brainchild to what you hope will be a grateful public, you’d be well advised to first place it into the hands of beta testers. These beta testers generally reside outside the realm of…

  • Tips for Interior Pages of Your Website

    Tips for Interior Pages of Your Website

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    Everybody knows the importance of making a positive first impression, but if you assume prospective customers first encounter your website through its homepage, think again. Natural search results drive users to individual pages that best match each user’s search query, and often that page is not your site’s homepage. On the more than 25 websites…

  • Five Questions to Answer When Launching a Website

    Five Questions to Answer When Launching a Website

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    Before you hire a web programmer, graphic designer or agency to build your website, assume the persona of an investigative journalist and gather information critical to the success of your project. The best reporters know that the most important building block of any factual news story is the use of the five Ws. Taking time…

  • The Benefits of Framing Out Your Website

    The Benefits of Framing Out Your Website

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    Suppose you’re sitting at Starbucks with your corporate architect to discuss plans for an office renovation. You grab a napkin and start sketching desktops and conference areas with your pen. Some of the lines don’t show up, and the napkin bunches up and tears, but you’re quite pleased with your rendering–until you catch sight of…

  • The Cost of a Quality Website

    The Cost of a Quality Website

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    Off-the-shelf content management systems and design templates have made building and managing a website easy and affordable for small-business owners with modest needs. Not counting your sweat equity, you can build and maintain a small website for less than $250. But, honestly, do you really want to bank your company’s online presence and messaging on…

  • Integrate Social Media Into Your Website

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    Your website is your online center of operations, but if you use social media as part of your advertising, market positioning and promotional efforts, your presence is scattered across the web. While establishing a business presence in popular social venues like Facebook and Twitter may be crucial to your online community building initiatives, maintaining that…