Tag: Website Usability
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A New Study Reveals the Power of First Impressions Online
If you think any old website will do for your business, read this. It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website, according to researchers at the Missouri University of Science and Technology. And it takes just another…
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Is Your Website Lost in Translation?
The “language of business” is based around the common denominator of currency. Business decisions are made on whether that currency will make you more currency, cover your expenses and leave enough for expansion. But in today’s atmosphere of global trade, the language of business has become a literal term. As more non-English speakers find themselves…
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Why Google+ Pages Isn’t Good for Business
When Google launched its latest social networking utility, Google+, in June, and then announced in July that the service had already enrolled 10 million users, I reported that Google+ wasn’t ready for business. Now, four months later, Google has announced the release of Google+ Pages — a way for businesses, brands and organizations to officially use Google+ to…
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Five Reasons Why Websites Still Matter
You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined. Only 22 percent of those of us online in the U.S. visit a branded social networking page…
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The Quest for Balance: Offering an optimal blend of text, graphics and white space will keep your visitors clicking
For centuries, artists and writers have struggled to marry form and function. Click around online for a while and it becomes clear that web designers still grapple with the challenge. Achieving the optimum blend of text, graphics and white space eludes most companies. Too much text is likely to overwhelm, while too little leaves users guessing…
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A New Model to Help Improve Website Usability
Offering an optimal blend of text, graphics and white space will keep your visitors clicking. For centuries, artists and writers have struggled to marry form and function. Click around online for a while and it becomes clear that web designers still grapple with the challenge. Achieving the optimum blend of text, graphics and white space…
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The Usability Factor: Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here’s how to measure them
The internet continues to evolve and advance, and so do users’ expectations. Every time one of your customers or prospects visits Facebook.com, ESPN.com or any other well-conceived, navigable website, the pressure increases for your company to offer a similarly engaging and easy-to-use site. Fail to deliver the expected user experience and you may lose customers.…
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Is Your Website a Turnoff?
The internet continues to evolve and advance, and so do users’ expectations. Every time one of your customers or prospects visits Facebook.com, ESPN.com or any other well-conceived, navigable website, the pressure increases for your company to offer a similarly engaging and easy-to-use site. Fail to deliver the expected user experience and you may lose customers.…
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Coolness Has its Price
There’s no doubt about it: Websites designed in Flash are cool. They’re animated, interactive, multimedia eye candy. You see it, and you want it. Unfortunately, coolness has a price, and if a web designer sells you on Flash, you will be paying that price from Day One and for every second your site is live.…