BizTechDay 2010 – Does Traditional Media Still Matter?

Coverage from a panel I was on at BizTechDay in San Francisco (Oct. 23, 2010). From the conference program: “The media landscape has changed immensely and companies need to approach media coverage more strategically. There is a real art to giving relevance to your company and your brand by pegging products, services and even company identity to current events and trends. Learn from these media rockstars and learn: Does Traditional Media Still Matter; How companies should pitch to the media to propel your brand, launch a product, get attention from the media; What you should and should not do when pitching to media outlets; How to craft your stories and soundbite that worth talking about.”