Emerging Social Media Sites to Attract Users

By Mikal E. Belicove|For entrepreneur.com|January 16, 2012

If you think social media sites like Facebook and Twitter are sticky, today’s emerging sites might as well be liquid cement.

As email and instant messaging loses prowess among users, social networking sites are stepping in as a primary communication channel for some users. And while Facebook continues to reign supreme, emerging sites like Tumblr and Pinterest are taking off fast — making them all the more fruitful for social media marketers.

Here’s a look at some of the Web’s rising stars:

Google’s social networking platform Google+ climbed to 25 million global users in less than a month and now boasts more than 70 million registered users. That’s pretty impressive considering it took Facebook three years to attain that number, and Twitter didn’t hit the 25-million-user mark until it had been in business for 33 months.

Pinterest, an online pinboard that invites its members to “organize and share things you love,” saw a 512 percent increase in the time (72 minutes on average) its users spend…

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