Natural Foods Merchandiser interview on Creating a Social Media Strategy

From the good folks over at Natural Foods Merchandiser magazine (the leading natural products industry journal covering health, beauty, supplements, fresh, grocery and beverage trends): “Heather Smith of New Hope Natural Media and NewHope360.com, talks with Mikal Belicove, contributor for Entrepreneur magazine, about what mistakes businesses make in creating a social media strategy and what steps they need to take to be successful online: