By Mikal E. Belicove|For Entrepreneur.com|May 24, 2012

What’s it take to succeed in business? How about openness, transparency and employee empowerment?

That’s the consensus of more than 1,700 CEOs surveyed for the 2012 IBM Global CEO Study.

Corporations are catching up with how consumers and employees like to interact with companies. As a result, the pressure’s on for corporations and brands to digitalize and adapt — instilling “engagement” as a primary tool throughout their operations.

After decades of top-down corporate management, this shift identifies increased use of social media as important to tapping into the intelligence of an organization and the wants and needs of customers. When properly managed, customers and employees alike can offer…

Continue Reading: New CEO Success Buzzword: ‘Openness’