By Mikal E. Belicove|For Entrepreneur magazine|October 1, 2012

Q: Can I build a single website that works on a computer, a tablet and a smartphone?

A: For the most part, yes. And with your customers increasingly viewing your website from a number of mobile devices (iOS, Android) and on various browsers (Google Chrome, Internet Explorer, Mozilla Firefox), it’s an important goal to achieve. In geek-speak, this goal is possible through “responsive web design,” meaning web design for multiple devices.

Jonathan Smiley, partner and design lead at Silicon Valley product design firm Zurb, says responsive web design cuts down on development time and can open up your content to a broader array of users. We asked him for the lowdown.

Do business owners really need to care about responsive web design?
It’s here now, it’s not going away, and it’s much easier for you to convert your web presence now, while the number of devices is relatively small, than get into it in a few years. Mobile devices are absolutely the future, and everyone needs to be ready for it.

How does responsive design compare, cost-wise, to traditional web design?
If you count your cost in time, responsive design is a little more expensive. If you count your cost in customers, it’s much, much cheaper. Responsive design lets you…

Continue Reading: One For All: How to Build a Multi-Platform Website