By Mikal E. Belicove|For Entrepreneur magazine|May 1, 2009

Business blogs attract search engines, display your startup’s personality and encourage customer participation–a form of marketing that startups crave and money alone can’t buy.

But before you jump on the business blogging bandwagon, get familiar with the basics and choose a blogging solution that’s right for you and your startup’s goals.

Every blog needs a hosting environment and a content management platform. The hosting environment is the server connected to the internet that stores all your blog’s files, code and content. The content management platform is the software used to post content, customize and organize its appearance and more.

Deciding whether to host a blog within your own hosting environment or link to an externally hosted blog depends on which blogging platform you feel is best for your company. Posting content to your blog is easy, but setting up and maintaining it can be a challenge, so choose a platform that’s best suited to your startup’s budget and…

Continue reading Start a Blog For Your Business: Make sure you examine your business goals before jumping on the blogging bandwagon