Mikal E. Belicove

Tag: Bloomspot

  • New Ways to Tap into Daily Deals Sites

    New Ways to Tap into Daily Deals Sites

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    mikal
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    On the surface, it would appear that the daily deals phenomenon is beginning to lose its luster. Not only have the visits to Groupon slowed this summer, Facebook dumped its deals program and Yelp cut its Deals sales staff by half. But none of these developments mean the daily deals business model has stopped evolving…

  • Why the Numbers Are Stacked Against Daily Deal Sites

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    mikal
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    Despite all the hoopla surrounding the growing army of daily deal websites, researchers at Rice University’s Jones Graduate School of Business say the business model is standing over the coffin holding the final nail, and looking for a hammer. Utpal Dholakia, an associate professor of marketing at Rice, has released his third study on the…