Tag: Business-aligned Communication Strategy

  • Is Business Email Really Dead?

    Is Business Email Really Dead?

    Some social media consultants have begun eulogizing email. They suggest employers cast out what they see as a dying communications tool, and, instead, encourage employees to use whatever social media channel they feel most comfortable with for a given communication. This assessment is premature. As an advocate of using social-media utilities and platforms for business-related…

  • Create a Business-aligned Communication Strategy

    Create a Business-aligned Communication Strategy

    When I worked in the corporate world (think global corporation with 30,000 employees and a Board of Directors complete with an audit committee), this was the time of year when everyone in the enterprise received their final financial targets for the following fiscal quarter, as well as numbers for all of the next fiscal year.…