Mikal E. Belicove

Tag: Daily Deal Media

  • New Ways to Tap into Daily Deals Sites

    New Ways to Tap into Daily Deals Sites

    —

    by

    mikal
    in

    On the surface, it would appear that the daily deals phenomenon is beginning to lose its luster. Not only have the visits to Groupon slowed this summer, Facebook dumped its deals program and Yelp cut its Deals sales staff by half. But none of these developments mean the daily deals business model has stopped evolving…

  • Why the Numbers Are Stacked Against Daily Deal Sites

    —

    by

    mikal
    in

    Despite all the hoopla surrounding the growing army of daily deal websites, researchers at Rice University’s Jones Graduate School of Business say the business model is standing over the coffin holding the final nail, and looking for a hammer. Utpal Dholakia, an associate professor of marketing at Rice, has released his third study on the…

  • Which Daily Deal Site is Right for You?

    Which Daily Deal Site is Right for You?

    —

    by

    mikal
    in

    Ever since Groupon rejected a $6 billion buyout offer from Google in December, everyone it seems has been talking about daily deals, including merchants and enterprising business owners who wonder which daily deal website is best for helping their product or service reach new customers. Here, I’m going to help answer that question. First up…