Mikal E. Belicove

Tag: Daily Deal Site

  • New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

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    mikal
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    The untamed terrain of the daily-deal space has become the wild west of online marketing, with no shortage of merchants and consumers complaining and little being done to curtail real or perceived poor practices. Merchant complaints about daily deals were highlighted recently when a British baker was forced to make 102,000 cupcakes to fulfill the…

  • New Ways to Tap into Daily Deals Sites

    New Ways to Tap into Daily Deals Sites

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    mikal
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    On the surface, it would appear that the daily deals phenomenon is beginning to lose its luster. Not only have the visits to Groupon slowed this summer, Facebook dumped its deals program and Yelp cut its Deals sales staff by half. But none of these developments mean the daily deals business model has stopped evolving…

  • Why the Numbers Are Stacked Against Daily Deal Sites

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    Despite all the hoopla surrounding the growing army of daily deal websites, researchers at Rice University’s Jones Graduate School of Business say the business model is standing over the coffin holding the final nail, and looking for a hammer. Utpal Dholakia, an associate professor of marketing at Rice, has released his third study on the…

  • Daily Deals Not a Big Deal for Finding Customers

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    mikal
    in

    We’re hearing an awful lot these days about daily-deal websites. Facebook just launched Deals, Groupon turned down a $6 billion buyout offer from Google and now has a presence in over 500 local markets, LivingSocial has raised more than $600 million in funding from the likes of Amazon and T. Rowe Price, and just last…

  • 5 Facebook Developments for Businesses

    5 Facebook Developments for Businesses

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    mikal
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    The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business. Included among the additions and changes: There’s now a “Send” button for websites. “Deals” on Facebook launched this week, and its “Questions” function…