Tag: Email Marketing
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Is Business Email Really Dead?
Some social media consultants have begun eulogizing email. They suggest employers cast out what they see as a dying communications tool, and, instead, encourage employees to use whatever social media channel they feel most comfortable with for a given communication. This assessment is premature. As an advocate of using social-media utilities and platforms for business-related…
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Six Tips to Kick-Start Your Lead Scoring
As entrepreneurs, it’s fair to say that many of us are fledglings when it comes to prioritizing prospects and scoring leads. We know, for instance, that collecting data from those who make inquiries about our products or services allows us to focus our attention on those prospects that are more likely to become customers. But actually…
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Selecting a Provider to Score Your Leads
If landing leads is an art, knowing which prospects are more likely to turn into customers is a science. Here are a few vendors who’ve managed to develop tools that help you crack the code. Each provider below offers marketing automation or revenue-performance management services — a.k.a. customer relationship management tools — that includes a lead…
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Score New Customers with Lead Scoring
Ask many fledgling entrepreneurs to describe their target demographic and you’re more likely to hear a generalized response like: “Every business can use our product,” rather than, “My demographic is IT managers with an annual budget of $5 million or more who are actively searching for a Payment Card Industry Data Security Standard solution.” Rarely…
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Why Customers Unsubscribe, Unlike and Unfollow You
There you are, busily marketing your business or brand through social networking and suddenly you’re experiencing a rash of unsubscribes, unfans, unlikes or unfollows on your email, Facebook or Twitter accounts. What’s going on here? It’s like that old Righteous Brothers hit, “You’ve Lost That Loving Feeling.” Only this time around it’s not a mid-60s…
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5 Tips to Attract More Blog Comments
As companies turn to Facebook to boost their business, they notice more people posting Facebook Status Updates, Notes, Pictures, and Video than are posting comments on their company blog. As a result, business owners and marketing managers tend to do one of two things: Discontinue blogging altogether, because all the action is on Facebook. Wonder…
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Is Your E-mail Marketing Shareworthy?
We’ve all received e-mail promotions with a “forward this message to a friend” call-to-action, but hardly any of us ever does. According to Richard Evans, Senior Product Marketing Manager at e-mail marketing automation firm Silverpop, “social e-mail” has the potential to be the new viral, but only if you tap into the right resources. Richard…