Mikal E. Belicove

Tag: Living Social

  • New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

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    mikal
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    The untamed terrain of the daily-deal space has become the wild west of online marketing, with no shortage of merchants and consumers complaining and little being done to curtail real or perceived poor practices. Merchant complaints about daily deals were highlighted recently when a British baker was forced to make 102,000 cupcakes to fulfill the…

  • New Ways to Tap into Daily Deals Sites

    New Ways to Tap into Daily Deals Sites

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    mikal
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    On the surface, it would appear that the daily deals phenomenon is beginning to lose its luster. Not only have the visits to Groupon slowed this summer, Facebook dumped its deals program and Yelp cut its Deals sales staff by half. But none of these developments mean the daily deals business model has stopped evolving…

  • Why the Numbers Are Stacked Against Daily Deal Sites

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    Despite all the hoopla surrounding the growing army of daily deal websites, researchers at Rice University’s Jones Graduate School of Business say the business model is standing over the coffin holding the final nail, and looking for a hammer. Utpal Dholakia, an associate professor of marketing at Rice, has released his third study on the…

  • Starting Your Own Group Buying Site Without Joining Groupon

    Starting Your Own Group Buying Site Without Joining Groupon

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    mikal
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    Last week, I told you about The New York Times’ plan to join the likes of Groupon and LivingSocial in the group-couponing world with TimesLimited. But have you considered that you too can have your own group-buying website where you can promote your own products or services? Despite the ample praise bestowed on the big group-buying sites…

  • A Group Buying Site for Rich People

    A Group Buying Site for Rich People

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    mikal
    in

    The recent return of the luxury consumer has been well documented. Not only did Tiffany’s sales skyrocket over the holidays, sales at high-end shops Neiman Marcus and Bloomingdales have also seen their sales tick up. But how do small business owners capitalize on the wealthy increasingly whipping out their wallets? Oddly enough, The New York…