Tag: Media Coverage
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BizTechDay 2010 – Does Traditional Media Still Matter?
Coverage from a panel I was on at BizTechDay in San Francisco (Oct. 23, 2010). From the conference program: “The media landscape has changed immensely and companies need to approach media coverage more strategically. There is a real art to giving relevance to your company and your brand by pegging products, services and even company…