Tag: Online Retailing
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Phone Bank: What You Need to Know About Digital Wallets
Q: What is a digital wallet, and how will it impact my business? A: A digital wallet is an app that works as a secure digital container to store the information consumers carry around in their wallets or purses, such as credit and debit cards, ID, driver’s license, coupons, receipts, concert tickets and even airline boarding passes. When accessed…
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What PayPal’s Partnership With Discover Means to Business Owners and Consumers
The announcement last week that PayPal is partnering with Discover Financial Services to offer a retail âdigital walletâ paymentoption could result in a windfall for millions of brick and mortar merchants who already accept the Discover Card. Beginning in May of 2013, PayPalâs 50 million customers in the U.S. will be able to use their…
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How Secure Package Delivery Can Raise Customer Satisfaction
Having packagesshipped and left at your customerâs front door comes with many logistical problems, from missed deliveries to address mix-ups and stolen or weather-damaged documents and merchandise. To solve such problems and improve customer satisfaction, Amazon has joined with the U.S. Postal Service and several large retailers in instituting a secure package delivery service that…
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Target Social Shoppers: Marketing Your Way Through The Holidays
To paraphrase political commentator and stand-up comedian Lewis Black, we donât really like to celebrate the holidays anymore; we just like to announce that theyâre coming. Black of course is talking about you, the independent specialty retailer who, along with your larger and big box brethren, count on fourth-quarter sales to end the year on…
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Which Daily Deal Site is Right for You?
Ever since Groupon rejected a $6 billion buyout offer from Google in December, everyone it seems has been talking about daily deals, including merchants and enterprising business owners who wonder which daily deal website is best for helping their product or service reach new customers. Here, I’m going to help answer that question. First up…
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Which Service Will Get You on Your Customers’ Map?
I don’t know how high school dances work these days, but it used to be that the boys slouched against one wall of the gymnasium and the girls huddled around at the other end. It was a selection process and if you were a guy, you had to make a decision, walk over and ask…
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A Way to Win Back Online Customers
Online shoppers are fickle. Nearly anything can prompt them to abandon their shopping carts–sticker shock from shipping and handling fees, second thoughts about spending the money, an inkling that they can find a product cheaper elsewhere or simply a desire to sleep on it. Whatever the reason, you no longer need to sit back and…
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‘Do Not Track’ Legislation Could Impact Your Business
Members of Congress are expected to introduce privacy bills this week that would require the Federal Trade Commission (FTC) to initiate a Do Not Track registry for online advertisers. Such legislation could ultimately have an effect on entrepreneurs and businesses of all sizes that rely on certain types of online marketing — especially retargeting (also…
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A New Twist on Offering Savings Through Social Media
Over the weekend, I made a purchase online from a site called Abe’s Market. I was looking for a hard-to-find product and Google pointed me in Abe’s direction. It’s a great-looking site, focusing exclusively on “Green, Natural, and Eco-Friendly” products. It’s easy to navigate, has an exceptional blog with lots of helpful information — and…
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Why Every Online Retailer Should Have a Blog
To the average online shopper, youâre just another small retailer trying to earn a buck on the Internet. If you sell on eBay, all a buyer knows about you is right there in your product listing and perhaps your seller rating, and that isnât much. If you operate an eCommerce-enabled website, maybe you have an…
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5 Tips for Selling on Amazon.com
Although eBay is still the market of choice for many drop ship mom and pop retailers, more and more eBay sellers are expanding their operations into other marketplaces. One of the more popular of these alternatives is Amazon.com. Unfortunately, many drop ship sellers who attempt to make the transition from eBay to Amazon fail to…