By Mikal E. Belicove|For Doba / DropShippingBlog.com|July 21, 2010

To the average online shopper, you’re just another small retailer trying to earn a buck on the Internet. If you sell on eBay, all a buyer knows about you is right there in your product listing and perhaps your seller rating, and that isn’t much. If you operate an eCommerce-enabled website, maybe you have an “About” page that says a little something about you and your company. At the end of the day, though, that isn’t much, either!

Sound brutal? It is. But so is the retail business. In the global marketplace, anyone can attempt to sell anything. To succeed, you have to prove why you’re special, and one of the best ways to do that is to publish a blog.

A blog is an online soapbox of sorts—a stage upon which you can demonstrate your passion and knowledge for your product line, individual products, and commitment to your customers. It’s a virtual community that encourages visitors to interact and talk back. It’s a marketing tool that gives you a daily opportunity to earn credibility and trust—the two most valuable assets that money can’t buy.

Technically speaking, a blog is an easily, instantly, and frequently updated website—created and maintained by using free and easy-to-use software designed for people who don’t want to learn how to design a website or use HTML.

If your company publishes a blog that attracts readers and earns their loyalty (thanks to your fount of knowledge, charming wit, or stellar writing skills), you should be able to capitalize on the intrigue and convert these viewers into paying customers. With minimal efforts, your customer base can literally…

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