Tag: Public Relations
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Is Any Publicity Really Good Publicity?
Some publicists and public relations pros still have a sign on their desks that read: “There’s no such thing as bad publicity.” They take the shotgun approach to public relations — firing off a press release aiming at anything with a heartbeat. Some business owners are the same way. They share valuable content in exchange…
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Social Marketing Is Best Served on a Combo Plate
If you’re accountable for the dollars your company spends on social media-related marketing and you’re looking for evidence that socially engineered content and engagement marketing lifts sales, here’s some good news. A just-released study shows that consumers — patrons of five fast-food franchises in this case — are much more likely to pull out their wallets and…
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Why and How to Build Customer Relationships with Website Comments
Facebook and Twitter have lulled many businesses into thinking that blogging and posting content on social venues are the only means of stimulating dialogue on the web. But many businesses have substantial amounts of content on static web pages–from product and service descriptions to “about the staff” pages and photographs–that can be turned into customer…
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Do’s and Don’ts of Featuring Your Business in Wikipedia
It’s hard to believe that Wikipedia celebrated its 10th birthday last week. The popular online reference site was launched back on Jan. 15, 2001, by Jimmy Wales and Larry Sanger. With 17 million articles in more than 250 different languages, Wikipedia is consistently ranked as one of the most popular sites on the net. And…
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Create a Business-aligned Communication Strategy
When I worked in the corporate world (think global corporation with 30,000 employees and a Board of Directors complete with an audit committee), this was the time of year when everyone in the enterprise received their final financial targets for the following fiscal quarter, as well as numbers for all of the next fiscal year.…
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BizTechDay 2010 – Does Traditional Media Still Matter?
Coverage from a panel I was on at BizTechDay in San Francisco (Oct. 23, 2010). From the conference program: “The media landscape has changed immensely and companies need to approach media coverage more strategically. There is a real art to giving relevance to your company and your brand by pegging products, services and even company…
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Battling Bad Press in the Social Media Arena
I usually write about the positive side of social media marketing–using it to ignite a word-of-mouth wildfire that increases sales and profits. But social media also has a dark side–negative press generated by disgruntled customers or by devious competitors. This can spark a wildfire, too, and this one often makes business owners, managers and CEOs…
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Four For Friday for Entrepreneurs – Do You Still Use a Traditional Business Card?
Q1 – Business cards: While exchanging business cards remains fairly common, more professionals it seems are also opting for Web-based card exchange services and digital business cards. Companies like BusinessCard2, DubMeNow, CloudContacts, TwtBizCard, Bump, BeamMe, SnapDat, Retaggr, and Poken all offer digital business card options. Do you still use the traditional business card or have…