Tag: Social Networking
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A Profile of the Active Social Networker
This isn’t an episode of Criminal Minds, but if you were conducting an indepth investigative analysis where you were asked to present a profile of the “suspect” most likely to visit social networking sites and blogs, here’s what you’d come up with: Our most active social networker/reader of blogs is a woman between the ages…
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Settlement Reached in Employee Firing Over Facebook Commentary
There’s been a settlement in the case of an ambulance service employee who was fired last year for posting some pretty caustic comments about her supervisor on her Facebook page (read Can Complaining About Your Boss on Facebook Get You Fired?). The regional office of the National Labor Relations Board (NLRB) in Hartford, Conn., announced…
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Can Complaining About Your Boss on Facebook Get You Fired?
Here’s a question for the water cooler crowd: Can complaining about your supervisor on Facebook get you fired? Can a status update change the status of your employment? I’ve opined in the past about the dangers and drama of authoring and then posting job-related commentary on Facebook or other socially engaging online properties (see Pitfalls…
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A New Twist on Offering Savings Through Social Media
Over the weekend, I made a purchase online from a site called Abe’s Market. I was looking for a hard-to-find product and Google pointed me in Abe’s direction. It’s a great-looking site, focusing exclusively on “Green, Natural, and Eco-Friendly” products. It’s easy to navigate, has an exceptional blog with lots of helpful information — and…
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What’s in a Word? Plenty When It Comes to Facebook Status Updates
Words are powerful things and Facebook status updates can prove to be equally powerful tools for those of us who use social media to promote our businesses. Because a major focus of social media-related marketing is on creating content that attracts attention and encourages readers to share with their own networks, our choice of words…
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Create a Business-aligned Communication Strategy
When I worked in the corporate world (think global corporation with 30,000 employees and a Board of Directors complete with an audit committee), this was the time of year when everyone in the enterprise received their final financial targets for the following fiscal quarter, as well as numbers for all of the next fiscal year.…
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8 Social Media Outsourcing Do’s and Don’ts
You can find plenty of arguments for and against outsourcing the management of your company’s social media initiatives. From ghosting your company’s blog entries, Facebook status updates and tweets to monitoring and mining platforms for inappropriate content and customer insight, some companies just find it easier to pass these responsibilities to a third-party provider. Whether…
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Social Networking Picks Up Steam on a Global Level
It should come as no surprise that social networking has rocketed in the United States — the country where it all began (thanks, eBay). What is surprising to some, however, is how widespread the use of social networking sites and platforms has become on a global scale. Did you know, for instance, that of Facebook’s…
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Everything You Need to Know About Social Media Marketing, You Already Know
In the rush to gain subject matter credibility in the eyes of anyone who’s paying attention, PR firms, advertising agencies, marketing organizations, application service providers, and consultants and consultancies in nearly every business vertical are all publishing reports, studies, white papers and more about social media-related marketing. But in nearly every case, they’re either repeating…
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Facebook Moves to Eliminate Spam on Business Pages
Back in the fall of 2008, Facebook sued Montreal-based spammer Atlantis Blue Capital, and its owner Adam Guerbuez, for repeatedly spamming Facebook members. In what many view as a landmark CAN-SPAM-related judgment, US federal judge Jeremy Fogel awarded Facebook an astonishing $873 million dollars in punitive damages. Now, just days after a Canadian court upheld…
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Looking for Entrepreneurial Tips in ‘The Social Network’
The Social Network opens in theaters nationwide on Friday amidst a deafening buzz about Facebook’s co-founder, Mark Zuckerberg. If people aren’t questioning the veracity of the film’s storyline, they’re speculating about it. Is it fact, fiction or just a dramatic, narrative account pumped up with a little extra Hollywood juice? Controversy erupted months in advance…
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Social Media Marketing to Baby Boomers
Facebook is not just for kids anymore, nor is LinkedIn, Twitter, YouTube or the many other popular social media platforms and services. As today’s Pew Research Centerstudy entitled “Older Adults and Social Media” concludes, “Social networking use among those ages 50 and older nearly doubled over the past year.” In fact, the fastest growing demographic of…
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When Social Networking Does a Business More Harm Than Good
Businesses are tripping over themselves in a rush to expand their social networks, but having a high volume of connections does not always boost sales. In fact, in his article “Social Learning in Social Networks,” Visiting Assistant Professor PJ Lamberson at MIT Sloan School of Management claims that in certain situations more connections may make…
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Conflicting Reports on Social Networking for Business
Time to muddy the waters a bit. Three new reports surfaced this week, each offering a different point of view on how business owners and executives value social networking for business. If you’re considering adding social media to your marketing mix, you may find this interesting. If you’re already sold–or feel like you were sold…