Tag: Starbucks
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Starbuck’s Free Wi-Fi Opens the Door for Hackers and Crackers
When Starbucks said it would be offering free Wi-Fi in all of its U.S. stores by the end of June, the buzz among the entrepreneurial set was enthusiastic. Entrepreneurs and those working on startup businesses love to work remotely — especially in hip environments like the ones found within a Starbucks’ cozy/homey atmosphere. For many,…
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How Starbucks Builds Meaningful Customer Engagement via Social Media
Comedian Lewis Black jokes about walking out of a Starbucks and seeing another Starbucks right across the street. Yes, Starbucks has developed an incredible brand presence wherever it has chosen to set up shop–across the country, around the world, on the web, and in just about every social media venue on the internet, including Facebook,…
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Social Media Engagement and Your Bottom Line
The power of customer engagement is nothing new. What is new is that technologies and methodologies — including the Internet, HTML 5, social networking, and user-generated and distributed content — have expanded the reach of customer engagement and its cousin, word-of-mouth advertising, and the speed at which it spreads. With social media engagement, word of…