Mikal E. Belicove

Tag: Twitter

  • Big Companies Are Adapting to Social Media Marketing

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    More large companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That’s quite a change from last year’s report, which found use of social media at big companies waning. The newest report, titled Social Media Surge by…

  • 6 Must-Have Attributes of Social Media Managers

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    Marketing your product or brand on social media is one of the more pervasive ways people will learn about your business. You don’t want to leave that responsibility in the hands of an amateur — even one that might be conversant in Facebook and Twitter. Social media marketing requires a lot of work, a certain…

  • Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

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    CEOs at the world’s largest publicly held companies are light years away from the rest of us when it comes to using social media. According to the 2012 Fortune 500 Social CEO Index, only 7.6 percent of Fortune 500 chief executive officers use Facebook, while 4 percent use Twitter. Those figures stand in stark comparison…

  • Privacy of Location-Based Services on FCC’s Radar

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    It was bound to happen. With approximately 30 percent of U.S. adults now using a location-based service via their mobile phone, tablet or automobile, it was only a matter of time before the Federal Communications Commission stepped in and began looking into the myriad of privacy issues raised by the use of such services. From…

  • Twitter Makes Room for Your Ad Dollars

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    It used to be that advertising on Twitter was limited to large companies and brands that could afford it and with whom the microblogging platform chose to work. But come late March, any business or brand — regardless of its size — can promote their product or service on Twitter by using a new self-service…

  • Emerging Social Media Sites to Attract Users

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    If you think social media sites like Facebook and Twitter are sticky, today’s emerging sites might as well be liquid cement. As email and instant messaging loses prowess among users, social networking sites are stepping in as a primary communication channel for some users. And while Facebook continues to reign supreme, emerging sites like Tumblr…

  • Can a Tweet Button Drive More Traffic to Your Web Page?

    Can a Tweet Button Drive More Traffic to Your Web Page?

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    Since Twitter changed the face of communications, business owners have increasingly wondered: If I tweet it, will they come? In the big screen adaptation of William Patrick Kinsella’s short story, Shoeless Joe, the main protagonist — an Iowa farmer played by Kevin Costner — hears a voice in his head that says, “If you build…

  • Why and How to Build Customer Relationships with Website Comments

    Why and How to Build Customer Relationships with Website Comments

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    Facebook and Twitter have lulled many businesses into thinking that blogging and posting content on social venues are the only means of stimulating dialogue on the web. But many businesses have substantial amounts of content on static web pages–from product and service descriptions to “about the staff” pages and photographs–that can be turned into customer…

  • Why Savvy Businesses Field Customer Questions on Twitter

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    Here’s a problem that’s becoming more common all the time: You have a question about your cellular or Internet service, for example, so you call customer support only to be transferred twice and then put on hold — indefinitely. Your phone is pressed up to your ear and you’re wondering, what happened to responsive customer…

  • Why Social Isn’t Helping Online Retailers Find Customers

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    Online retailers in the U.S. reaped an impressive $176 billion in sales last year, an 11 percent increase over 2009. That pretty much establishes Web retailing as a legitimate tactic that should command respect from those who market and sell their wares exclusively within a brick and mortar environment. But a new study finds that…

  • Because 20,000 Users Produce 50 Percent of all Tweets

    Because 20,000 Users Produce 50 Percent of all Tweets

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    You’ve heard the idiom about the squeaky wheel getting the grease. It turns out the most frequent squawkers on Twitter — while small in number — generate the most tweets, according to research presented this week at the 20th annual International World Wide Web Conference in Hyderabad, India. The 10-page study, called Who Says What to Whom on…

  • Tweet This: Only 8 Percent of You Are Even Using Twitter

    Tweet This: Only 8 Percent of You Are Even Using Twitter

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    Have you ever been an observer or an unwilling participant in an event — or even an entire era — that left you asking yourself, “What am I missing here?” Disco immediately comes to mind. For kids growing up in the late ’90s, maybe it was the Giga Pet craze. And whomever it was who…

  • ReSearch.ly Provides Real-Time Feedback on Your Products and Brand

    ReSearch.ly Provides Real-Time Feedback on Your Products and Brand

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    Every company wants to be the fly on the wall when consumers are talking about the pros and cons of their product or service, and now PeopleBrowsr, a Palo Alto, Calif.-based social search engine and social media analytics company, has come up with an online tool that does just that. ReSearch.ly, released this week, is a…

  • Twitter Leaps Unapologetically Into Creating its Own Apps

    Twitter Leaps Unapologetically Into Creating its Own Apps

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    It was with great interest late yesterday afternoon that I watched Twitter co-founder Evan Williams (@ev on Twitter) speak at the Web 2.0 Summit in San Francisco. For quite some time now, I’ve tried to come up with a compelling reason why I should use Twitter on a more regular basis. In fact, I’ve often…

  • How The Fortune 500 Uses Social Media

    How The Fortune 500 Uses Social Media

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    Just out from the Center for Marketing Research at the University of Massachusetts Dartmouth is a study targeting the use of social media by America’s largest companies — the Fortune 500. In particular, the research examines what the big boys are doing when it comes to using blogs, Twitter and Facebook. And the results show…

  • Thoughts on Twitter Versus Facebook for Business

    Thoughts on Twitter Versus Facebook for Business

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    I’m of the opinion there are two camps when it comes to online marketing and the use of social media to drive business messaging and customer action: Those who mostly use Facebook Those who mostly use Twitter Sure, many businesses display the blue-based badges for both Facebook and Twitter on their homepage, which suggests that…

  • Get a Second Opinion Using Marginize

    Get a Second Opinion Using Marginize

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    In Don’t Believe Everything You See on the Web,WomenEntrepreneur.com columnist Francine Schill writes that “just because a company has an awesome website doesn’t mean it’s legitimate.” Francine is absolutely right. Let’s face it, tossing up a sophisticated looking site these days is as easy as dressing up as your favorite character from Mad Men this Halloween. The…

  • How to Conduct a Tweet Chat for Your Business or Brand

    How to Conduct a Tweet Chat for Your Business or Brand

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    To promote our recent book, The Complete Idiot’s Guide to Facebook, my co-author, Joe Kraynak, and I participated in a ‘Tweet Chat’ (also called a Tweetchat) about Facebook. If you have never heard of Tweet Chats and have no idea of what they are, just think of them as online, real-time conversations broadcast via Twitter.…

  • Lessons From the Sandpit: How Tweetminer Got its Twitter Back On

    Lessons From the Sandpit: How Tweetminer Got its Twitter Back On

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    For the past five months, Justin Vincent’s Twitter application went largely unnoticed by the social networking and microblogging site, until last week that is, when Tweetminer was randomly suspended by Twitter. Founded in October of 2009, by last week, with little to no advertising or marketing, Tweetminer had grown to include 3,000 users. Justin, a…

  • SMB Adoption of Social Media Has Doubled

    SMB Adoption of Social Media Has Doubled

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    When Dr. Alan Glazier, CEO and founder of Shady Grove Eye and Vision Care decided in January of 2009 it was time to grow his business, one of the first things he did was launch a social media marketing campaign. One year later, Glazer’s Rockville, Md., optometry office is a blogging and tweeting pro, and the…

  • Integrate Social Media Into Your Website

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    Your website is your online center of operations, but if you use social media as part of your advertising, market positioning and promotional efforts, your presence is scattered across the web. While establishing a business presence in popular social venues like Facebook and Twitter may be crucial to your online community building initiatives, maintaining that…

  • Integrate Social Media Into Your Website: Useful tips to ease the burden of keeping your marketing messages aligned

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    Your website is your online center of operations, but if you use social media as part of your advertising, market positioning and promotional efforts, your presence is scattered across the web. While establishing a business presence in popular social venues like Facebook and Twitter may be crucial to your online community building initiatives, maintaining that…

  • Conflicting Reports on Social Networking for Business

    Conflicting Reports on Social Networking for Business

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    Time to muddy the waters a bit. Three new reports surfaced this week, each offering a different point of view on how business owners and executives value social networking for business. If you’re considering adding social media to your marketing mix, you may find this interesting. If you’re already sold–or feel like you were sold…

  • The Twittering Class: How social media can elevate your company’s online cred

    The Twittering Class: How social media can elevate your company’s online cred

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    Social networking sites and services such as Facebook, Twitter and LinkedIn have followed the same path to the business world that blogs did only a couple years ago: They’re all online hangouts that evolved into sophisticated branding, lead generation and sales tools for business. And with the right approach, they are an ideal way to…