Category: Videos
-
College Commencement Address: Keystone College (May 2012)
In early-2012, the President of Keystone College (La Plume, PA.) invited me to deliver the Keynote Address at the College’s 141st Commencement. Here, I talk about a mistake I made leading up to and after my own college graduation, and share what I learned from that experience.
-
When It Makes Sense to Outsource Social Media Marketing
While I believe most businesses should handle social media in-house, here I share at least one compelling reason to hire a consultant or outsource your social media marketing (this video was created for Entrepreneur magazine’s “60 Second Solutions” series): http://youtu.be/CW9kmOuepBg
-
How to Engage Fans on Facebook
Tips for sparking conversions and dialogue on your Facebook Business or Brand Page (this video was created for Entrepreneur magazine’s “60 Second Solutions” series): http://youtu.be/AaL4z2RIic8
-
Video and Social Media Strategy
In this segment from BlogWorld 2011 in Los Angeles, I answer questions about video and the role that a business-aligned communication strategy should play in a business or brand’s social media-related efforts (interviewed conducted by Mark Yoshimoto of .TV). http://youtu.be/Qf2mSe-tDgE
-
Commentary on Marketing Initiative at Natural Products Expo East
In this interview conducted by Heather Smith of New Hope Media, I weigh in on Barlean’s Organic Oils‘ “Ideal Omega test kit,” which was developed in cooperation with Stirling University. The kit, which will be be available to consumers sometime in 2012, reveals the exact ratio of Omega-3 to Omega-6 fatty acids in your body.…
-
Coaches Corner Videos for Entrepreneur magazine
Mashup of four videos I appear in for Entrepreneur Magazine’s Coaches Corner. Topics covered — all of which are related to social media/network marketing — include: How to measure return on investment How to differentiate signal from noise How to find new things to say frequently enough and stay on top of comments and feedback How…
-
BizTechDay 2010 – Does Traditional Media Still Matter?
Coverage from a panel I was on at BizTechDay in San Francisco (Oct. 23, 2010). From the conference program: “The media landscape has changed immensely and companies need to approach media coverage more strategically. There is a real art to giving relevance to your company and your brand by pegging products, services and even company…
-
Natural Foods Merchandiser interview on Creating a Social Media Strategy
From the good folks over at Natural Foods Merchandiser magazine (the leading natural products industry journal covering health, beauty, supplements, fresh, grocery and beverage trends): “Heather Smith of New Hope Natural Media and NewHope360.com, talks with Mikal Belicove, contributor for Entrepreneur magazine, about what mistakes businesses make in creating a social media strategy and what…
-
The Benefits of Business Blogging
Is blogging about your business worth your time? Here, I outline the potential benefits of setting up a blog to post company news and events.
-
Top Web Design Mistakes Small and Large Businesses Make
Here, I outline common small and large business web design mistakes that can hinder positive customer interactions. I cover websites in Flash, HTML5, website customer service, company about us, and building customer trust. http://www.youtube.com/watch?v=022tMCnizgQ
-
Top 5 Things Every Businesses Should Know About Social Media
Discover the right and wrong ways to leverage the power of social networking to promote your business. Points including social selling, social media marketing, choosing the right niche, how to engage customers, setting social media goals, and tips for small business owners on getting started in social media. http://www.youtube.com/watch?v=lvbs-oQr5ms
-
Using Web Analytics Tools
Do you know what’s happening on your own web site? Here, I outline how analytics tools can help you make informed decisions about your online endeavors.
-
How to Maximize Revenue from Online Landing Pages
Are you generating the response you expect from your landing page, home page or other key online real estate? Consider these five tips on landing page design, from yours truly.